![]() ![]() Pennsylvania’s Fictitious Names Act (FNA) requires that a business operating in the state under a fictitious name register the name with the Department of State. But in Pennsylvania, this also means there are registration processes that need to be addressed to avoid unnecessary penalties. And maybe the nature of your business simply calls for multiple names. Maybe it’s a name that is more identifiable for customers. Maybe it means the business, if nothing else, has gained enough attention to have an alternate moniker. ![]() For a business owner, a nickname is most likely a good thing. Their origins can manifest organically, be rooted in stories, or just be entertaining and random. They can signal appreciation or fondness to the person or group they describe. Nixon, LCL.Nicknames are often considered terms of endearment. This kind will be used particularly in speaking before a deliberative body, when we grant that something said on the other side is fair, but prove that the position we are defending is necessary or when we acknowledge that the course of action which they defend is advantageous, but prove that ours is honourable. The fourth method of refutation is to counter a strong argument with one equally strong or stronger. Or the reason may be merely a statement of the same idea in different words, for example: “Avarice is bad, for desire for money has brought great disasters on many ” or the reason may be insufficient, for example: “Friendship is the highest good, for there are many pleasures in friendship.” 96 Now here am I-with a friend I mean to castigate thoroughly, as his offence thoroughly deserves.” a ![]() “Castigating a friend even when his offence deserves it is a thankless job, but at times it’s useful and expedient. Praise some one he should speak of his good luck and not of his virtue or if he compares one thing with another with the idea that he cannot praise one 95 without blaming the other or if he praises one without mentioning the other or if when a definite subject is under discussion, he addresses his speech to a common topic, for instance, if one, when some state is deliberating whether to go to war or not, should devote his speech to praise of peace in general and not prove that this particular war was useless or if a false reason is given for something, as is illustrated in the following: “Money is good, for it is the thing which does the most to make life happy ” or the reason may be weak, as in these lines from Plautus: Hoc genus in deliberationibus maxime versabitur, cum aliquid quod contra dicatur, aequum esse concedimus, sedid quod nos defendimus, necessarium esse demonstramus aut cum id quod illi defendant, utile esse fatemur, quod nos dicamus, honestum esse demonstramus. Quartus modus erit reprehensionis per quem contra firmam argumentationem aeque firma aut firmior ponitur. Mentionem aut si, cum de certa re quaeretur, de communi instituetur oratio, ut si quis, cum aliqui deliberent, bellum gerant an non, pacem laudet omnino, non illud bellum inutile esse demonstret aut si ratio alicuius rei reddetur falsa, hoc modo: “Pecunia bonum est, propterea quod ea maxime vitam beatam efficit ” aut infirma, ut Plautus:Īmicum castigare ob meritam noxiam, Immune est facinus verum in aetate utile Et conducibile nam ego amicum hodie meum Concastigabo pro commerita noxia Īut eadem, hoc modo: “Malum est avaritia multos enim magnis incommodis affecit pecuniae cupiditas ” aut parum idonea, hoc modo: “Maximum bonum est amicitia plurimae enim delectationes sunt in amicitia.” 96 Aliquem volet laudare, de felicitate eius, non de virtute dicat aut si rem cum re ita comparabit, ut alteram se non putet laudare, nisi alteram vituperarit aut si alteram ita laudet, ut alterius non faciat 95
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